In-App Purchases and Player Spending Habits: A Behavioral Study #465996 (February 23, 2025)

In-App Purchases and Player Spending Habits: A Behavioral Study

Thanks to Sergy Campbell for contributing the article "In-App Purchases and Player Spending Habits: A Behavioral Study".

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Samuel Jenkins February 23, 2025 published post

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Mark Wright February 23, 2025 published post

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Virtual Realities: Exploring Alternate Universes in Gaming

This research explores the evolution of game monetization models in mobile games, with a focus on player preferences and developer strategies over time. By examining historical data and trends from the mobile gaming industry, the study identifies key shifts in monetization practices, such as the transition from premium models to free-to-play with in-app purchases (IAP), subscription services, and ad-based monetization. The research also investigates how these shifts have impacted player behavior, including spending habits, game retention, and perceptions of value. Drawing on theories of consumer behavior, the paper discusses the relationship between monetization models and player satisfaction, providing insights into how developers can balance profitability with user experience while maintaining ethical standards.

Jacob Murphy February 23, 2025 published post