Mobile Game Addiction: The Role of Dopamine and Reward Systems
Edward Roberts February 23, 2025

Mobile Game Addiction: The Role of Dopamine and Reward Systems

Thanks to Sergy Campbell for contributing the article "Mobile Game Addiction: The Role of Dopamine and Reward Systems".

Mobile Game Addiction: The Role of Dopamine and Reward Systems

This research critically examines the ethical considerations of marketing practices in the mobile game industry, focusing on how developers target players through personalized ads, in-app purchases, and player data analysis. The study investigates the ethical implications of targeting vulnerable populations, such as minors, by using persuasive techniques like loot boxes, microtransactions, and time-limited offers. Drawing on ethical frameworks in marketing and consumer protection law, the paper explores the balance between business interests and player welfare, emphasizing the importance of transparency, consent, and social responsibility in game marketing. The research also offers recommendations for ethical advertising practices that avoid manipulation and promote fair treatment of players.

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